Shade Theory — Auto Film and ProtectionBuild your shade ↗

BUFFALO, NY / AUTO FILM & PROTECTION

Precision.
Presence.
Protection.✳

PRE-BOOKING FOR EARLY DECEMBER 2026

Premium attitude. Accessible pricing.
Build your look. See your price. Request your time.

Enter the Shade Studio ↗
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YOUR VEHICLE. YOUR COLOR. YOUR WAY.

THE ART OF
LESS LIGHT.
LIVE 3D EXPERIENCEDRAG TO EXPLORE ↔

01 / THE SHADE STUDIO

Make it
your own.

See the possibilities before you decide.
Build a look, compare your shades, and
see your itemized estimate.

SHADE STUDIO / LIVE PREVIEW
YOUR NEXT LOOKBMW M3 G80 showcase · your vehicle details are recorded separately

Outside showcase · drag to rotate

Visual illustration with separate inside/outside exposure, not a calibrated visibility test. Actual film, glass, lighting and screen affect appearance. Combined VLT is an estimate from your factory-glass assumption; it does not establish legal eligibility. Do not use this preview to judge safe night-driving visibility.

Start with your ride.

A few details. A whole new perspective.

Year-specific models from NHTSA, when available.

Four detailed showcase vehicles. Matching model families select automatically; other vehicles use your chosen reference.

Paint color Graphite

THE RIGHT FILM. A CLEAR PRICE.

Premium feel.
Grounded pricing.

Buffalo-area introductory pricing.
No mystery add-ons. Build your exact coverage.

NEW TO TINT? START HERE.

Carbon or ceramic?

Essential Carbon is the value option for a darker look and added privacy. Signature Ceramic is the upgrade for drivers who prioritize heat management and comfort. Both can have the same shade; ceramic does not have to be darker to perform better. Exact heat and UV performance depends on the approved film.

What does 5% mean?

VLT is the light that passes through the film. 5% is very dark; 20% is dark; 35% is a medium shade; 70–90% is much lighter. Existing factory glass changes the final result. The preview is illustrative, and installer measurement determines road-use eligibility.

Tint or ceramic coating?

Window tint is film installed on glass. Ceramic coating is a protective layer applied to paint for gloss, water beading, and easier cleaning. A coating does not darken windows, prevent rock chips, or make paint scratch-proof.

01 / ESSENTIAL CARBON

Clean look.
Smart starting point.

Our entry-level carbon film category, with a neutral finish and a focus on everyday value.

Front two side windows$99
Car · all sides + rear$249
Build Carbon ↗

One side windowCarbon $59 / Ceramic $89

Ceramic windshield+$149

Old tint removalSide $20 / Rear or windshield $65

Full sides + rear removal+$125

Prices exclude applicable tax. Full-vehicle packages exclude windshield and roof. SUV full-vehicle +$50; large SUV / van / crew cab +$100. No film performance percentage or lifetime warranty is promised before product approval. Windshield and front-side installations require measured New York compliance; a waiver does not establish eligibility.

CERAMIC COATINGS / BUFFALO, NY

Gloss that
goes further.

Real coating systems. Clear preparation.
Introductory pricing built for Buffalo drivers.

Choose Essential Gloss for an accessible introduction to coating care, Signature Coat for a longer-rated dedicated paint coating, or Endurance Coat for our two-layer Mohs system. All include the listed preparation. Two-step correction is a separate upgrade for paint that needs more work; coating alone will not remove existing scratches.

01 / ESSENTIAL GLOSS

$349car / coupe · before tax

GYEON Q² CanCoat EVO

Manufacturer-rated up to 12 months or 12,000 km, with proper application and care.

  • Wash and paint decontamination
  • Light one-step gloss enhancement
  • Panel prep and coating application
03 / ENDURANCE COAT

$799car / coupe · before tax

GYEON Q² Mohs EVO · two layers

Manufacturer-rated up to 48 months or 50,000 km, with proper application and care.

  • Wash and paint decontamination
  • Light one-step gloss enhancement
  • Panel prep and two coating layers

SUV +$50; large vehicle +$100. Two-step paint correction +$249 after inspection. Wheel faces +$99; exterior glass coating +$99. Paint protection film, deep scratch repair, interior detailing and wheels-off service are excluded. Rated durability is conditional product guidance, not a Shade Theory warranty. Product availability and preparation requirements are confirmed before booking.

02 / MORE THAN A DARKER WINDOW

Considered.
From every
angle.

A great tint starts with the right conversation.
The look you want. The way you drive.
The details that matter.

01 — THE LOOK

Quiet confidence.

From a subtle finish to a bolder presence, explore how different shades complement your paint and body style.

02 — THE COMFORT

More than darkness.

Shade and heat rejection aren’t the same thing. Compare verified film specifications with your installer to find the right balance of appearance and comfort.

03 — THE DETAILS

A thoughtful fit.

Existing glass, factory tint, window coverage and local requirements all shape the final recommendation. Your configuration keeps those decisions organized.

03 / A SIMPLER WAY TO SHADE

Less guesswork.
More clarity.

01

Build your look.

Choose your vehicle, film tier and windows. Watch your shade and itemized estimate update.

02

Refine the details.

Specify each window and add notes about existing tint, removal or the finish you’re after.

03

Keep your design.

Send your design and request an appointment. We review and confirm the details before installation.

04 / GOOD TO KNOW

A little
light on tint.

What do the tint percentages mean?+

VLT stands for visible light transmission: the percentage of visible light that passes through a material. Lower film VLT generally looks darker. Your vehicle’s existing glass also affects the final combined VLT.

Will the preview be my exact car?+

Your year, make and model are recorded in the design. The studio features a BMW M3 G80 showcase, with BMW X5 M, Ford Ranger Sport and Porsche 718 Cayman GT4 alternatives. Your selected year, make and model are recorded for quoting; they do not automatically load an exact 3D replica. Paint, optional roof glazing and tint appearance are illustrative.

Does darker tint always reject more heat?+

Darkness alone does not tell you how a film performs. Film construction and verified solar-performance specifications matter. The studio shows appearance only and does not estimate heat or UV rejection.

Can I choose different shades on different windows?+

Yes. Choose a window in the studio, then select its film VLT. You can match both sides or configure them individually. Windshield and roof selections are exploratory and require installer review.

Can I book or pay through the studio?+

You can send your design and request an available appointment, or ask us to find a time. We confirm the appointment after reviewing your vehicle and installation details. No online payment is collected by this site.

Will every shade be road legal?+

Availability in the visualizer is not approval for road use. Requirements vary by location, vehicle and window, and may depend on measured glass-and-film VLT. Confirm the appropriate options with your installer before proceeding.

EARLY DECEMBER 2026 / PRE-BOOKING OPEN

Let’s get
you shaded.

Reserve your place in our opening schedule. We’re planning to open in early December 2026; the opening date and all appointments remain subject to confirmation.

716-444-5064 ↗

shadetheoryauto@gmail.com ↗

FIND SHADE THEORY

90 Earhart Drive, Suite 5
Williamsville, NY 14221
Get directions ↗

Planned opening hours

Monday–Friday
9 AM–6 PM
Saturday
9 AM–3 PM
Sunday
Closed

By confirmed appointment after opening. Closed Christmas Day and New Year’s Day. Opening remains planned for early December.

YOUR PREFERRED DAY / EASTERN TIME

Posted appointment times

Checking available appointments…

No deposit or card charge. Pre-booking does not guarantee an opening date or reserved appointment. Please wait for confirmation before arriving. Email and text delivery are not active until our sending services are verified and connected. Keep your booking reference.

SAME CAR. NEW ENERGY.

Find your
shade.

Build your look ↗

YOUR DESIGN / YOUR DEVICE

Keep it simple.

Your saved configuration and notes stay in this browser’s local storage. They are only sent to Shade Theory if you submit an appointment request. Avoid putting sensitive personal information in your notes.

Vehicle-model lookup sends the selected year and make to NHTSA’s public vPIC service. No name, contact details or design notes are included in the model lookup. Basic first-party activity records page views, studio actions, approximate city/region/country and device type without analytics cookies or stored visitor IDs. Browser privacy signals are respected. Website messages and contact details are stored in our Workshop for customer service. A private conversation key is saved in this browser so you can view replies; clearing browser data removes access to that conversation here. Staff passwords are protected with salted, peppered password hashing. Appointment requests are stored separately for scheduling and customer service; contact shadetheoryauto@gmail.com for access or deletion requests. You can use manual vehicle entry instead.

Clearing browser data can remove your saved design. Downloads are stored where your browser saves files.

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SHADE THEORY / LET’S TALK

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